WEB GIVES BIRTH TO NEW PREGNANCY LIFESTYLE DESTINATION AMIDST GREATEST BABY BOOM SINCE 1960’s $28B Category Heats up with Launch of The Cradle -   First Site Aimed at Highly Coveted  Pre-Conception to Baby’s First Year Market Los Angeles, CA January 24, 2008 -- The Cradle (www.thecradle.com), the first-of-its-kind lifestyle destination focused solely on new and expectant moms from pre-conception to baby’s first birthday, launched today. The site was created to give expectant and new and expectant moms a central place to embrace this new life stage in an informative and fun environment without feeling overwhelmed with data. The Cradle goes ‘live’ during America’s greatest baby boom since the early 1960’s, with more than 4.3 million new moms in 2006. Unlike other parenting sites, The Cradle’s emphasis is on a specific life stage and lifestyle, and empowers women to trust their own instincts in a supportive community. As more women turn to one another for advice and support, The Cradle provides the ideal place to connect with like-minded expectant and new moms. The Cradle boasts a robust social networking section not seen for this audience before, where those who ‘need to know’ can connect with those ‘in the know’ in a private and non-intrusive way; the Web’s first section devoted to ‘Eco-Cradle’ living, including simple steps to green your home while expecting; and other relevant content, product information, and tools to help new moms enthusiastically embrace this transition. “While I was pregnant, I found myself scouring the Web trying to find one central location to help me prepare for my daughter’s arrival. I couldn’t find useful content and features all in one place, much less in a voice that resonated with me,” said Hilary Zalon, founder and president, The Cradle. “The Cradle is that place – a destination that addresses both the practical and emotional needs of expectant and new moms; a place to feel at home during their journey.” The site has distinctive resources that allow you to ‘park’ yourself in one place, as opposed to visiting various sites to satisfy all your needs, delivered in a smart and sophisticated way for today’s expectant mom. Features include: Personalized web pages: A centralized location to post photos, keep a journal, poll family and friends, and have one-click access to your registries Eco-Cradle: A range of eco-living tips and ideas while planning for baby, including information on how to green (your home, eco-friendly products, and insight from top eco-experts Cradle (Pop) Culture: Highlights of the latest in celebrity baby news and celebrity interviews Social Networking: Designed specifically for expectant and new moms, where those who ‘need to know’ can connect with those ‘in the know’ The Cradle Community offers message boards, groups, one-on-one chat, photo sharing, blogs Shopping: Browse hundreds of products, including the most stylish baby gear, maternity clothes, and nursery furnishings - from all the top brands Pregnancy Progress: Daily updates, personalized for your due date. Baby Names: Quick search feature, filled with 50,000+ baby names and hundreds of thematic search options Dads-To-Be Section: Written by dads, for dads, to help them plan and prepare for their growing family Led by interactive media executive and mom Hilary Zalon – a veteran of Virgin Entertainment, Universal Music Group and Sony Music Group -- The Cradle has carved out an industry niche by delivering a fresh, stylish, and comprehensive resource that focuses solely on pregnancy and new parenthood. The Cradle is bolstered by an impressive team of leading experts across medical & health, nutrition & fitness, business & technology, eco-awareness, and products & services. For a complete list of the company’s board of advisors and leading parenting contributors, and for more information on The Cradle, please visit: www.thecradle.com. About Us The Cradle (www.thecradle.com) is a lifestyle destination for expectant and new moms. Through fresh and relevant content, personalized features and tools, and an engaging social networking community, The Cradle offers a central place where those who ‘need to know’ can connect with those ‘in the know'. Stylish, smart, and relatable, The Cradle is today’s resource for the journey from pregnancy to new parenthood. Media Contact: Jonathan Cutler Verse Communications 818.981.3023 jonathan@verseinc.com