Advertising Opportunities on The Cradle
On TheCradle.com
Banner advertising: 728x90, 160x600, 300x250, 468x60
Placement in The Mart at The Cradle: 180x150, 125x125
Various sponsored content opportunities
In bi-weekly e-newsletters
Banner advertising: 160x600, 728x90
Dedicated newsletters available
Additional custom packages available
To learn more about The Cradle's advertising opportunities, please contact us.
Why advertise to expectant and new moms?
US spending on babies is a $28 billion dollar industry (Health & Human Services Department Report, 2004)
Moms are making over 80% of household buying decisions (Business Week, February 14, 2005)
Only 6% of moms say they have never purchased a product online (BSM Media, 2002)
Who are the expectant and new moms on The Cradle?
92% pregnant (49% for the first time)
Early adopters, influencers, tastemakers
Web savvy consumers
