The Cradle is a lifestyle destination for expectant and new parents. Through fresh and relevant content, personalized features and tools, and an engaging social networking community, The Cradle offers a central place where those who 'need to know' can connect with those 'in the know'. Stylish, smart, and relatable, The Cradle is today’s resource for the journey from pregnancy to new parenthood.
The Cradle offers:
	Easy-to-use, rich social networking community with tools designed especially for  expectant parents.
	Customizable functionality with daily updates on your pregnancy progress.
	Extensive product showcases and retail gateways.
	Individual web page creation offering photo galleries, blogs, links to baby gift registries, and more.
	Special focus on eco-living.
	Fresh, relatable, expert-approved content by stage and topic, with special areas for dads-to-be, friends & family, and pop culture.